The White Paper Writer B2B Tech Marketers Rely On

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    Get a persuasive white paper that your customers actually want to read.

    1 %

    of B2B buyers have read a white paper this year.

    White Papers

    drive more leads and revenue than any other type of content.

    1 %

    of B2B marketers say that white papers drive leads.

    In the World of B2B Tech, the Vendor
    Who Provides the Best Content Wins.

    Your customers spend more time than ever weighing their options.

    Before they contact you, they will read your content to see how well you “get” them. 

    In fact, 49 percent of B2B buyers said that they rely more on content to research and make purchase decisions than they did just one year ago.

    What kind of information do they want?

    Why White Papers Are Important

    Why White Papers Fail

    A compelling, targeted white paper can help you attract leads and turn them into customers. 

    But many B2B marketers get white papers wrong.  

    They publish salesy, hype-heavy documents that bore prospects. 

    Or they throw together a listicle that doesn’t give tech buyers the in-depth information that they need to justify a purchase. 

    It’s not surprising that white papers have gotten a bad rep.

    But investing in white papers can pay off … if you get them right.

    What Makes a Good White Paper?

    Persuasive White Papers That Educate Prospects, Position You as the Leading Authority in Your Space, and Convert Leads into Customers

    At Fresh Perspective Copywriting, writing for B2B tech buyers is all that we do.

    We’ve written white papers and definitive guides that have helped brands such as Ricoh Canada, Freudenberg IT, and Syntax engage tech buyers and bring qualified leads into their pipeline.

    We’re also so well known for white paper writing that we’ve taught it for MarketingProfs.

    Our white paper writing services help you:

    Enhance your credibility with prospects.

    Attract more high-quality leads.

    Move these leads through your sales funnel – faster.

    Position your company as the thought leader in your space.

    Educate tech buyers about their challenges and show them exactly how you can help.

    Create valuable content while freeing up your internal marketing team to focus on the big picture.

    “I’d recommend Rachel to any B2B tech marketer who needs to produce strong long-form content, such as white papers or definitive guides. She meets the mark on the first draft and is one of my strongest copywriters in terms of writing, professionalism, meeting deadlines, and asking the right questions.”
    David Pereira
    President, GET LIFT Agency

    What You get

    A Powerful, Done-for-You White Paper That Fills Your Sales Funnel with Qualified Leads

    When we write your white paper, we’ll take care of all of the heavy lifting so that you don’t get bogged down with mundane marketing tasks. Here’s what we’ll take off your plate: 

    • Developing a creative brief
      Developing a creative brief

      that helps you get clear on your white paper’s goals, key messages, and target audience.

    • Interviewing your subject matter experts
      Interviewing your subject matter experts

      to gain insights that will add authority to your white paper. We will conduct up to two interviews and record them for your future reference and content creation.

    • White paper writing
      White paper writing

      You’ll get a 7- to 10-page* white paper that speaks to one of your audience’s top challenges and positions your product or service as the best solution.

    • A one-page summary
      A one-page summary

      that your sales team can use to quickly convey your white paper’s key messages to prospects.

    $5,500 USD

    *Need a longer ebook or definitive guide? Contact us for custom pricing. 

    Need design along with your copy? Contact us for pricing.

    “Since its launch, the ebook Rachel wrote for us has been helping us achieve our goals of driving registered referrals with our sales team and partners. To date, we’ve had thousands of downloads, some of which turned into leads and opportunities. We are also showing up on page 1 of Google for the keywords used in the ebook.”
    Matthew Royse
    Former Marketing Director, Forsythe Data Centers

    ready to get started?

    Book a 15-minute call with us to chat about your goals and see if we’re a good fit. If so, we can get started on a white paper that helps you attract and nurture high-quality leads.