White Paper Writer for Hire: Rachel Foster - Professional B2B Copywriter

The White Paper Writer B2B Tech Marketers Rely On

Get a persuasive white paper that your customers actually want to read.

1 %

of B2B buyers read white papers during the awareness phase.

71%

of B2B buyes read white papers during the consideration phase.

1 %

of B2B buyers read white papers during the purchase phase.

In the World of B2B Tech, the Vendor
Who Provides the Best Content Wins.

Your customers spend more time than ever weighing their options.

Before they contact you, they read your content to see how well you “get” them.

They look for content that:

Makes it easy for them to build a business case for your product or service.
Shows that you have strong knowledge of their business and industry.
Provides them with in-depth insights into their problems and how to solve them.
Demonstrates that you can help them achieve ROI using the latest trends and tactics.
Educate them throughout every stage of the sales process.

White papers do all these things (and more).

They give B2B buyers the in-depth insights they need to evaluate their options, build a business case, and feel confident about moving forward. Unlike surface-level content, white papers show buyers that you understand their challenges and have a clear, ROI-driven solution.

Why white papers fail

A compelling, targeted white paper can help you attract leads and turn them into customers. But many B2B marketers get white papers wrong.

They publish salesy, hype-heavy documents that bore prospects. Or they throw together a listicle that doesn’t give tech buyers the in-depth information that they need to justify a purchase.

It’s not surprising that white papers have gotten a bad rep.

But investing in white papers can pay off … if you get them right.

Persuasive White Papers That Educate Prospects, Position You as the Leading Authority in Your Space, and Convert Leads into Customers

At Fresh Perspective Copywriting, writing for B2B tech buyers is all that I do.

I’ve written white papers and definitive guides that have helped brands such as Ricoh Canada, SoftwareOne, and Syntax engage tech buyers and bring qualified leads into their pipeline.

I’ve also taught white paper writing to other marketers through organizations like MarketingProfs.

My white paper writing services help you:

Enhance your credibility with prospects.

Attract more high-quality leads.

Move these leads through your sales funnel – faster.

Position your company as the thought leader in your space.

Educate tech buyers about their challenges and show them exactly how you can help.

Create valuable content while freeing up your internal marketing team to focus on the big picture.

“I’d recommend Rachel to any B2B tech marketer who needs to produce strong long-form content, such as white papers or definitive guides. She meets the mark on the first draft and is one of my strongest copywriters in terms of writing, professionalism, meeting deadlines, and asking the right questions.”

David Pereira

President, GET LIFT Agency

“The new white paper that Rachel wrote has allowed us to position ourselves as a thought leader within the mini-PC computing industry. As more people read the white paper, it will set us apart from our competitors, drive quality website traffic, and generate new business.”

Kaitlin DeBarros

Product Launch Manager, Simply NUC

Read How White Papers Help Simply NUC Win Business.

What You get

A Powerful, Done-for-You White Paper That Fills Your Sales Funnel with Qualified Leads

When I write your white paper, I’ll take care of all of the heavy lifting so that you don’t get bogged down with mundane marketing tasks. Here’s what I’ll take off your plate:

Step 1. Conduct a 45-minute strategy session with you.

We’ll use this time to complete a creative brief and discuss how the white paper aligns with your marketing goals. By the end of this session, we’ll have a plan for crafting a white paper that helps you attract and nurture high-quality leads.

Step 2. Interview your subject matter experts

to gain insights that will add authority to your white paper.

Step 3. Record and transcribe your SME interviews

so that you can leverage their knowledge in future content.

Step 4: Submit an outline of the white paper before we write the draft.

I’ll send you a detailed outline to give you peace of mind that we’re headed in the right direction. Creating an outline dramatically reduces revisions and helps you meet your publishing deadlines.

Step 5. Write the white paper.

You’ll get a 2,000-to-2,500-word white paper that speaks to your audience’s top challenges and positions your product or service as the best solution. It typically takes us 5-7 business days to complete a draft of a white paper after the outline is approved.

Step 6: Complete 2 rounds of edits.

I'm known for getting copy right the first time (saving you endless headaches). If you do have edits, I typically turn them around within 1 business day.

STEP 7: Perform a final check for quality control.

After your white paper is complete, I’ll send it to my proofreading team. Two professional editors will review it to ensure the copy is flawless. I offer 24- and 48-hour turnaround on proofreading.

BONUS 1: A one-page summary

that your sales team can use to quickly convey your white paper’s key messages to prospects.

BONUS 2: Landing page copy

that encourages leads to download your white paper.

What It Costs

My White Paper Packages

*Need a longer ebook or definitive guide? Contact me for custom pricing.

Need design along with your copy? Contact me for pricing.

Attract and nurture high-quality leads with a persuasive white paper.

5,997

Recommended

Generate more leads with a persuasive white paper (and a landing page that drives opt-ins).

6,997

Drive the most value from your white paper with a complete package of lead-engagement content.

9,997

How Much Revenue Can You Generate with A White Paper?

“Since its launch, the ebook Rachel wrote for us has been helping us achieve our goals of driving registered referrals with our sales team and partners. To date, we’ve had thousands of downloads, some of which turned into leads and opportunities. We are also showing up on page 1 of Google for the keywords used in the ebook.”

Matthew Royse

Former Marketing Director, Forsythe Data Centers

ready to get started?

Book a 15-minute call with me to chat about your goals and see if we’re a good fit. If so, we can get started on a white paper that helps you attract and nurture high-quality leads.