of B2B buyers have read a white paper this year.
drive more leads and revenue than any other type of content.
of B2B marketers say that white papers drive leads.
Before they contact you, they will read your content to see how well you “get” them.
In fact, 49 percent of B2B buyers said that they rely more on content to research and make purchase decisions than they did just one year ago.
What kind of information do they want?
A compelling, targeted white paper can help you attract leads and turn them into customers.
But many B2B marketers get white papers wrong.
They publish salesy, hype-heavy documents that bore prospects.
Or they throw together a listicle that doesn’t give tech buyers the in-depth information that they need to justify a purchase.
It’s not surprising that white papers have gotten a bad rep.
But investing in white papers can pay off … if you get them right.
We’ve written white papers and definitive guides that have helped brands such as Ricoh Canada, Freudenberg IT, and Syntax engage tech buyers and bring qualified leads into their pipeline.
We’re also so well known for white paper writing that we’ve taught it for MarketingProfs.
Enhance your credibility with prospects.
Attract more high-quality leads.
Move these leads through your sales funnel – faster.
Position your company as the thought leader in your space.
Educate tech buyers about their challenges and show them exactly how you can help.
Create valuable content while freeing up your internal marketing team to focus on the big picture.
Attract and nurture high-quality leads with a persuasive white paper.
Generate more leads with a persuasive white paper (and a landing page that drives opt-ins).
Drive the most value from your white paper with a complete package of lead-engagement content.
Book a 15-minute call with us to chat about your goals and see if we’re a good fit. If so, we can get started on a white paper that helps you attract and nurture high-quality leads.