The White Paper Writer B2B Tech Marketers Rely On

Want More B2B Leads to Read Your White Paper?

Download your FREE cheat sheet: 41 Fantastic Places to Promote Your White Paper

    We won't send you spam. Unsubscribe at any time.
    Powered By ConvertKit

    Get a persuasive white paper that your customers actually want to read.

    1 %

    of B2B buyers have read a white paper this year.

    White Papers

    drive more leads and revenue than any other type of content.

    1 %

    of B2B marketers say that white papers drive leads.

    In the World of B2B Tech, the Vendor
    Who Provides the Best Content Wins.

    Your customers spend more time than ever weighing their options.

    Before they contact you, they will read your content to see how well you “get” them. 

    In fact, 49 percent of B2B buyers said that they rely more on content to research and make purchase decisions than they did just one year ago.

    What kind of information do they want?

    • Makes it easy for them to build a business case for your product or service.
    • Shows that you have strong knowledge of their business and industry.
    • Provides them with in-depth insights into their problems and how to solve them.
    • Demonstrates that you can help them achieve ROI using the latest trends and tactics.
    • Educate them throughout every stage of the sales process.
    Why White Papers Are Important

    Why White Papers Fail

    A compelling, targeted white paper can help you attract leads and turn them into customers. 

    But many B2B marketers get white papers wrong.  

    They publish salesy, hype-heavy documents that bore prospects. 

    Or they throw together a listicle that doesn’t give tech buyers the in-depth information that they need to justify a purchase. 

    It’s not surprising that white papers have gotten a bad rep.

    But investing in white papers can pay off … if you get them right.

    What Makes a Good White Paper?

    Persuasive White Papers That Educate Prospects, Position You as the Leading Authority in Your Space, and Convert Leads into Customers

    At Fresh Perspective Copywriting, writing for B2B tech buyers is all that we do.

    We’ve written white papers and definitive guides that have helped brands such as Ricoh Canada, Freudenberg IT, and Syntax engage tech buyers and bring qualified leads into their pipeline.

    We’re also so well known for white paper writing that we’ve taught it for MarketingProfs.

    Our white paper writing services help you:

    Enhance your credibility with prospects.

    Attract more high-quality leads.

    Move these leads through your sales funnel – faster.

    Position your company as the thought leader in your space.

    Educate tech buyers about their challenges and show them exactly how you can help.

    Create valuable content while freeing up your internal marketing team to focus on the big picture.

    “I’d recommend Rachel to any B2B tech marketer who needs to produce strong long-form content, such as white papers or definitive guides. She meets the mark on the first draft and is one of my strongest copywriters in terms of writing, professionalism, meeting deadlines, and asking the right questions.”
    David Pereira
    President, GET LIFT Agency

    What You get

    A Powerful, Done-for-You White Paper That Fills Your Sales Funnel with Qualified Leads

    When we write your white paper, we’ll take care of all of the heavy lifting so that you don’t get bogged down with mundane marketing tasks. Here’s what we’ll take off your plate: 

    • Developing a creative brief
      Developing a creative brief

      that helps you get clear on your white paper’s goals, key messages, and target audience.

    • Interviewing your subject matter experts
      Interviewing your subject matter experts

      to gain insights that will add authority to your white paper. We will conduct up to two interviews and record them for your future reference and content creation.

    • White paper writing
      White paper writing

      You’ll get a seven- to 10-page* white paper that speaks to one of your audience’s top challenges and positions your product or service as the best solution.

    • A one-page summary
      A one-page summary

      that your sales team can use to quickly convey your white paper’s key messages to prospects.

    • A fully designed PDF
      A fully designed PDF

      of the white paper that matches your branding so well you'll think it was created in house.**

    $6,500 USD

    *Need a longer ebook or definitive guide? Contact us for custom pricing. 

    **Don’t need design? Contact us for copy-only pricing.

    “Since its launch, the ebook Rachel wrote for us has been helping us achieve our goals of driving registered referrals with our sales team and partners. To date, we’ve had thousands of downloads, some of which turned into leads and opportunities. We are also showing up on page 1 of Google for the keywords used in the ebook.”
    Matthew Royse
    Former Marketing Director, Forsythe Data Centers

    Why Let Those Qualified Leads Escape?

    Contact us today if you need a white paper or guide that helps you attract targeted leads and turn them into customers.