The 4 Pillars You Need to Tell Great B2B Stories
Stories can help you connect with customers on an emotional level, show your value and stand out from the competition. Here’s how to add compelling stories to your B2B marketing mix … Back in the days of Mad Men, marketers could tell customers how to think and what to buy. But times have changed. Customers […]
The Biggest B2B Content Marketing Mistakes [Video]
A few weeks ago, I had the privilege of speaking at the Toronto B2B Marketing Meetup. This regular networking event is sponsored by BrainRider and includes short presentations on all aspects of B2B marketing. If you’re in Toronto, I encourage you to attend the next meetup. Here is a video of my presentation – The Biggest B2B Content Marketing Mistakes …