B2B Technology and Software Copywriter

Do You Need to Turn Skeptical B2B Buyers into Your Best Customers?

You’ve come to the right place.

I’ve Helped Leading B2B Tech Brands Capture Buyers’ Attention

(And I Can Help You, Too!)

Buyer-Focused Copy for High-Stakes Decisions

If you’re a B2B tech marketer, you probably found this site because you’re under pressure to:

Attract high-quality leads and guide them through complex buying decisions.
Improve the ROI of your content and digital marketing efforts.
Boost your conversion rates across every channel.
Use real customer stories to build trust and differentiate your brand.
Replace generic corporate messaging with clear, compelling copy that resonates with your audience.

But like many lean or fast-moving marketing teams, you might not have the internal bandwidth—or the right partner—to get this done.

Maybe a previous copywriter didn’t understand your product, audience, or goals. Maybe you’ve lost time rewriting content that missed the mark. Or maybe you simply need a reliable, senior-level writer who can jump in, ask smart questions, and deliver strategic content with minimal oversight.

That’s where I come in. I act as a strategic extension of your team—bringing deep B2B experience, proven messaging expertise, and buyer-focused thinking to every project.

Stop Losing Time (and Deals) to Copy That Misses the Mark

Get B2B copy that works.

Hi, I'm Rachel Sparacio-Foster

B2B copywriter and CEO of Fresh Perspective Copywriting.

Since 2009, I’ve worked with B2B tech marketers to create strategic, buyer-focused content that builds trust, supports sales, and delivers real results. Clients turn to me when they need a partner who understands their product and the B2B buyer journey.

But don’t take my word for it. Here’s how I’ve helped clients hit (and surpass) their targets:

“I’d recommend Rachel to any B2B tech marketer who needs to produce strong long-form content, such as white papers or definitive guides. She meets the mark on the first draft and is one of my strongest copywriters in terms of writing, professionalism, meeting deadlines, and asking the right questions.”

David Pereira

President, GET LEFT Agency

“The ultimate guide that Rachel wrote for us has had thousands of downloads, some of which turned into opportunities. We are also showing up on Page 1 of Google for our keywords ... When you find a copywriter who is consistently this good, you have to hold on to them."

Matthew Royse

Former Marketing Director at Forsythe Data Centers

How Can I

Help You?

White papers

Grow your list, nurture leads, and position yourself as a trusted advisor with engaging long-form content.

B2B website Copy

Make your value crystal clear with website copy that resonates with B2B buyers.

case studies

Move customers from “I’m not sure” to “YES!” with compelling case studies that show your real-world results.

Email copy

Keep your brand top-of-mind with email sequences that nurture leads and guide buyers through long sales cycles.

Sales enablement assets

Equip your sales team with content that helps them close deals faster.

B2B content strategy

Uncover content gaps, prioritize quick wins, and align your messaging with what your B2B buyers want.

Case Study 1

Increase your inbound leads →

One of the biggest challenges in B2B tech is getting customers to renew. Here is how eSSENTIAL Accessibility took their sales messaging to the next level and proved their value to a client who was on the fence …

Case Study Two

Improve your content marketing strategy →

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Case Study Four

Get more leads →

Ready for Buyer-Focused B2B Copy that Delivers Results?

You bring the product expertise. I’ll bring the strategic copy. Together, we’ll create messaging that engages B2B buyers and empowers your sales team.