B2B Technology and Software Copywriter

Do You Need to Turn Skeptical B2B Buyers into Your Best Customers?

You’ve come to the right place.

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We’ve Helped Leading B2B Tech Brands Capture Buyers’ Attention

(And We Can Help You, Too!)

Do You Need Powerful Sales Copy That Persuades B2B Buyers to Take Action?

If you’re a B2B tech marketer, you probably found this site because you’re under pressure to:

Attract more high-quality leads and turn them into customers.
Increase your return on investment from your content and digital marketing.
Boost your conversion rates.
Use stories to build authority, nurture leads, and show why you are better than your competition.
Ditch your ‘blah’ corporate messaging for language that engages customers and turns them into your biggest fans.

But if you’re part of a small or busy marketing team, you may not have the resources to tackle these challenges in house. Between meetings and deadlines, it’s hard to find the time to produce copy that engages B2B buyers.

Or perhaps you’ve hired another copywriter only to learn – right before your deadline – that they had no idea how to write for a sophisticated B2B audience. Then you had to pull some late nights to redo everything yourself (or explain to your team why you needed to put your project on hold). You can’t afford to take this risk again.

Stop wasting time & money on ineffective copy

Get B2B copywriting that works

Schedule your 15-minute discovery call today

Hi, I'm Rachel Foster

B2B copywriter and CEO of Fresh Perspective Copywriting.

Since 2009, we’ve helped B2B technology marketers attract leads, increase their conversions, and clearly convey complex messages.

Essentially, clients come to us when they want to drive revenue.

But don’t take our word for it. Here’s how we’ve helped some of our happy clients hit (and surpass) their targets:

“I’d recommend Rachel to any B2B tech marketer who needs to produce strong long-form content, such as white papers or definitive guides. She meets the mark on the first draft and is one of my strongest copywriters in terms of writing, professionalism, meeting deadlines, and asking the right questions.”

David Pereira

President, GET LEFT Agency

“The ultimate guide that Rachel wrote for us has had thousands of downloads, some of which turned into opportunities. We are also showing up on Page 1 of Google for our keywords ... When you find a copywriter who is consistently this good, you have to hold on to them."

Matthew Royse

Former Marketing Director at Forsythe Data Centers

How Can we

Help You?

White papers &

definitive guides

Grow your list, nurture leads, and position yourself as a trusted advisor with engaging B2B content.

B2B website,

email & sales copy

Boost conversions across every stage of your sales cycle with copy that persuades B2B buyers to take the next step.

case studies

Move customers from “I’m not sure” to “YES!” with compelling case studies that prove why you rock.

Case Study 1

Increase your inbound leads →

One of the biggest challenges in B2B tech is getting customers to renew. Here is how eSSENTIAL Accessibility took their sales messaging to the next level and proved their value to a client who was on the fence …

Case Study Two

Improve your content marketing strategy →

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Case Study Four

Get more leads →

Are You Ready for Copy That Energizes B2B Buyers?

Why let those lead- and revenue-generating projects collect dust any longer? Contact us today if you need copy that shortens your sales cycle and boosts your profits.