Marketing and sales teams should work hand-in-hand to drive revenue. But too often, they move in different directions. When that happens, your pipeline suffers.
Here’s the problem: If your marketing content doesn’t align with what your sales team needs, it will sit unused while reps try to fill their gaps with DIY decks or quick, AI-generated workarounds.
In fact, research from Forrester shows that 65% of content created by B2B marketing teams goes unused by sales.
The results? Slower sales cycles, wasted resources, and no clear link between your content and the revenue it’s supposed to drive.
The good news? All this is fixable.
You don’t need to guess what your sales team needs or let them fill in the blanks with questionable, AI-generated content. There’s a smarter, more effective way to uncover your gaps.
My Sales Content Checkup goes straight to the source: your sales team. I’ll interview your reps, review your existing materials, and deliver actionable recommendations that will help you drive more value from your sales assets.
Once we’re done, you’ll have the insights you need to create more impactful sales content—without the confusion or second-guessing.
Your content assessment doesn’t just highlight your gaps. It helps you understand your sales process, uncover what your reps need to win more business, and gives you a clear plan to make your content more effective.
Here’s how it works:
We’ll start with a focused conversation to align on:
✔️ Your sales process and key customer touchpoints
✔️ What’s working and not working with your sales enablement content
✔️ Your upcoming priorities, like product launches or competitive shifts
✔️ What success looks like for your sales and marketing teams
This ensures your assessment is targeted, strategic, and relevant to your business.
After our call, I’ll send you a clear, no-fluff summary that outlines:
✔️ Key insights from our discussion
✔️ Who I’ll interview
✔️ Timeline and next steps
You’ll know exactly what to expect—no guesswork, no surprises.
I’ll speak directly with your sales reps (up to 3) to uncover:
✔️ The real questions and objections they hear from buyers
✔️ Where they lack content support
✔️ What existing materials help or hurt their sales efforts
✔️ If they need to fill any content gaps themselves
Need input from more reps? You can add additional interviews to your package. I can also set up a short survey if you want insights from your broader sales team.
Once I’ve heard from your sales team, I’ll review a focused set of your core sales materials—like decks, one-pagers, product sheets, and case studies—to assess:
✔️ How they align with real-world buyer conversations
✔️ Your gaps, outdated content, or missed opportunities
✔️ Where quick wins or strategic updates could make a difference
To keep this focused and actionable, I’ll review up to 5 key materials. This ensures your existing content supports your sales process and shows you exactly where it needs improvements.
You’ll receive a clear, actionable report that includes:
✔️ A prioritized list of content gaps
✔️ Practical suggestions for new or improved materials like case studies, objection-handling guides, or updated sales decks
✔️ Straightforward next steps to help your content better support your sales team
Need help acting on the recommendations? Once you have your assessment, I can help you create 2–4 high-impact sales assets based directly on the findings.
Hi, I’m Rachel.
Since 2009, I’ve worked with B2B companies to create sales and marketing content that resonates with buyers—and drives real results. My clients value how quickly I get up to speed on complex products, ask the right questions, and deliver strategic content that supports both technical and business conversations.
Here’s what sets me apart:
✔️ Deep expertise in B2B tech, with experience across SaaS, AI, cloud, managed services, cybersecurity, and more
✔️ A proven ability to translate technical complexity into clear, persuasive messaging
✔️ A strategy-first approach that goes beyond writing to help align your content with real-world buyer needs
✔️ Freelancer flexibility with agency-level professionalism—so projects run smoothly, with minimal hand-holding
I’ve helped B2B companies across North America create content that moves the needle. I’d love to help your sales team get the content they need to close more deals.
Since 2009, I’ve partnered with B2B tech marketers across North America who need clear, persuasive content that drives results. An experienced copywriter and content strategist, I’ve presented at Content Marketing World, taught copywriting for MarketingProfs, and helped develop the University of Toronto’s continuing education course in Strategic Copywriting.
For $4,500, you’ll get a clear, actionable assessment that shows you exactly where your sales content is helping and where it’s holding your team back. No guesswork. No wasted effort. Just real insights to help your reps close more deals.
Optional sales enablement support:
Want to go deeper? You can customize your assessment with:
✔️ Additional sales rep interviews: $500 each (or bundle 3 for $1,200)
✔️ Sales team survey for 1 group, such as direct sales reps: $2,000
✔️ Additional surveys for other teams (e.g., partner reps, SDRs): $1,500 each
✔️ Help creating or updating your sales enablement content: Custom quote based on the audit recommendations
If your sales team is still guessing what content works—or filling their gaps with DIY quick fixes—it’s costing you deals.
The sooner you know what your reps really need, the sooner you can give them content that moves the needle.
Let’s get you the clarity and direction to make that happen.
