For B2B marketing and sales leaders

Get Sales Content That Actually Sells

Uncover the content gaps that stand between your reps and closed deals with a done-for-you checkup that shows you what’s missing—and how to fix it.

Claim Your FREE Checklist: 19 Essential Questions That Will Make Your B2B Sales Copy More Profitable

I’ve Helped Leading B2B Tech Brands Capture Buyers’ Attention

(And I Can Help You, Too!)

The B2B content disconnect is real

Marketing and sales teams should work hand-in-hand to drive revenue. But too often, they move in different directions.

When that happens, your pipeline suffers.

Here’s the problem: If your marketing content doesn’t align with what your sales team needs, it becomes just another deliverable—not a strategic asset that helps reps win business. Much of that content sits unused in folders while reps try to fill their gaps with DIY decks or quick, AI-generated workarounds.

You’re not alone. Research shows that 65% of content created by B2B marketing teams goes unused by sales. –Source: Forrester

The results? Slower sales cycles, wasted resources, and missed opportunities. And there is no clear link between your content and the revenue it’s supposed to drive.

The good news? All this is fixable.

It starts by going straight to the source—your sales team—and uncovering what they actually need to have more impactful conversations with your B2B buyers.

That’s exactly what my Sales Enablement Content Assessment delivers.

Turn More Prospects into Customers with Compelling B2B Copy

There’s a smarter way to align your content and sales conversations

You don’t need to guess what your sales team needs or let them fill in the blanks with questionable, AI-generated content.

There’s a smarter, more effective way to uncover your gaps.

My Sales Content Checkup goes straight to the source: your sales team. I’ll interview your reps, review your existing materials, and deliver actionable recommendations that will help you drive more value from your sales assets.

Once we’re done, you’ll have the insights you need to create more impactful sales content—without the confusion or second-guessing.

What you’ll get in your Sales Content Checkup

Your content assessment doesn’t just highlight your gaps. It helps you understand your sales process, uncover what your reps need to close more deals, and gives you a clear plan to make your content more effective.

Here’s how it works:

Step 1: Discovery call with your main contact

We’ll start with a focused conversation to align on:

✔️ Your sales process and key customer touchpoints

✔️ What’s working and not working with your sales enablement content

✔️ Your upcoming priorities, like product launches or competitive shifts

✔️ What success looks like for your sales and marketing teams

This ensures your assessment is targeted, strategic, and relevant to your business.

Step 2: Project kick-off summary

After our call, I’ll send you a clear, no-fluff summary that outlines:

✔️ Key insights from our discussion
✔️ Who I’ll interview
✔️ Timeline and next steps

You’ll know exactly what to expect—no guesswork, no surprises.

Step 3: Sales team interviews

I’ll speak directly with your sales reps (up to 3) to uncover:

✔️ The real questions and objections they hear from buyers
✔️ Where they lack content support
✔️ What existing materials help or hurt their sales efforts
✔️ If they need to fill any content gaps themselves

Need input from more reps? You can add additional interviews to your package. I can also set up a short, targeted survey for your broader sales team.

Step 4: Focused review of your existing sales materials

Once I’ve heard from your sales team, I’ll review a focused set of your core sales materials—like decks, one-pagers, product sheets, and case studies—to assess:

✔️ How they align with real-world buyer conversations
✔️ Your gaps, outdated content, or missed opportunities
✔️ Where quick wins or strategic updates could make a difference

To keep this focused and actionable, I’ll review up to 5 key materials. This ensures your existing content supports your sales process—and shows you exactly where improvements are needed.

Step 5: Prioritized recommendations and next steps

You’ll receive a clear, actionable report that includes:

✔️ A prioritized list of content gaps
✔️ Practical suggestions for new or improved materials—like case studies, objection-handling guides, or updated sales decks
✔️ Straightforward next steps to help your content better support your sales team

Need help creating the content after your assessment? I can take care of that too—just ask for a project quote based on your needs.

"Working with Rachel on our sales content assessment was a game-changer. She asked thoughtful, trust-building questions of our sales team and uncovered insights in a way that felt natural and open. Having her third-party perspective helped marketing truly understand our sales process, pain points, and opportunities, and I wouldn’t hesitate to bring her on for future projects. In our complex, relationship-driven industry, Rachel’s work bridged marketing and sales, aligning both teams on common ground and elevating our collaboration to work more cohesively together with shared objectives, and with the ultimate goal of generating and converting more leads."

John Fung

VP, Marketing, Rensa Filtration

Why work with me?

Hi, I’m Rachel.

Since 2009, I’ve worked with B2B companies to create sales and marketing content that resonates with buyers—and drives real results. My clients value how quickly I get up to speed on complex products, ask the right questions, and deliver strategic content that supports both technical and business conversations.

Here’s what sets me apart:

✔️ Deep expertise in B2B tech, with experience across SaaS, AI, cloud, managed services, cybersecurity, and more
✔️ A proven ability to translate technical complexity into clear, persuasive messaging
✔️ A strategy-first approach that goes beyond writing to help align your content with real-world buyer needs
✔️ Freelancer flexibility with agency-level professionalism—so projects run smoothly, with minimal hand-holding

I’ve helped B2B companies across North America create content that moves the needle. I’d love to help your sales team get the content they need to close more deals.

Since 2009, I’ve partnered with B2B tech marketers across North America who need clear, persuasive content that drives results. An experienced copywriter and content strategist, I’ve presented at Content Marketing World, taught copywriting for MarketingProfs, and helped develop the University of Toronto’s continuing education course in Strategic Copywriting.

Your investment

For $4,500, you’ll get a clear, actionable assessment that shows you exactly where your sales content is helping and where it’s holding your team back. No guesswork. No wasted effort. Just real insights to help your reps close more deals.

Optional add-ons:
Want to go deeper? You can customize your assessment with:

✔️ Additional sales rep interviews: $500 each (or bundle 3 for $1,200)
✔️ Sales team survey for 1 group, such as direct sales reps: $2,000
✔️ Additional surveys for other teams (e.g., partner reps, SDRs): $1,500 each
✔️ Done-for-you content creation: Custom quote based on scope

Need filling your content gaps? I can create the sales enablement content your team actually needs—like case studies, white papers and eBooks, sales enablement content, email sequences, website copy, and more. Explore all my B2B copywriting services here.

Ready to empower your sales reps with content that helps them close more deals?

If your sales team is still guessing what content works—or filling their gaps with DIY quick fixes—it’s costing you deals.

The sooner you know what your reps really need, the sooner you can give them content that moves the needle.

Let’s get you the clarity and direction to make that happen.